Designer

Carlo Apollo is API's founder and the creative force that transforms wood into art.

API embodies its founder's strengths and values. Spectacular creativity – but in a context which references, respects and revels in Italy's extraordinary past and culture.

Paradoxically, it is not easy to create beauty when you are continually surrounded by it, but Carlo Apollo manages to do just that. He is repeatedly able to create new and captivating art. And his floors are the embodiment of this art; each one, like a painting, is unique. They can be found in some of the most beautiful and refined homes in the world.

Carlo Apollo sees beyond the materials at hand. He looks beyond mere shape and form and sees the poetry in the wood. His approach is original, innovative and anti-conformist -- he uses wood like a painter uses color, and in the process transforms the elemental into beauty.

His two greatest strengths are his passion and his knowledge of the materials. He leverages these strengths to keep his work fresh and relevant. His work is rooted in the past, but looks to the future.

Experience plays a fundamental role in Carlo Apollo's creative process. He has worked for nearly forty years in the interior design sector, and has had the great fortune to learn from some of Italy's most brilliant experts in the field, such as Renzo Mongiardino and Mario di Donato.

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